Monthly Archives: January 2013

Who can be an executive coach?

There seem to be many different views on this. Is there any skill required to be a coach? One wonders. Especially when seeing advertisements for two or three-day coaching courses which, when completed, will enable you to earn a living … Continue reading

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Coaching should deliver measurable outcomes

Coaching is a highly effective way of implementing change – given one essential condition; that one is able to measure the impact of that coaching on the change. It is this ability to measure outcomes that will set coaching apart … Continue reading

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Marketing is more than ‘Marketing’

Marketing is more than ‘Marketing’.

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Marketing is more than ‘Marketing’

Marketing: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. http://www.marketingpower.com/aboutama/pages/definitionofmarketing.aspx The above definition defines ‘marketing’. There is, however, more involved in … Continue reading

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2 things that can ruin your small-business partnership

I am not referring only to partnerships in the legal sense as a form of business ownership. I do not recommend that at all. However, what I outline below also applies to fellow shareholders who work together in a company … Continue reading

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5 Steps to Profit Improvement

5 Steps to Profit Improvement.

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5 Steps to Profit Improvement

Rapid Results: The foundation for long-term success In his book Rapid Results! Robert Schaffer makes some excellent points about how to build capacity for long-term change. He successfully debunks the myth, held by supposed experts, that, “seeking short-term rewards is … Continue reading

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