Author Archives: melbrookssa

How do you to choose a social media agency?

You shouldn’t. By Gillian Findlay That is, you shouldn’t select a stand-alone “digital” or “social” agency. That is simply a red herring. If you want to succeed in social media, you ought to look for an agency which can implement … Continue reading

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Are most small and medium sized businesses wasting their time on Twitter?

As active managers of our clients’ social media accounts, we have looked at over a thousand small and medium sized business (SMME) Twitter accounts. And we have noticed that although these accounts have been opened, it is clear that most … Continue reading

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Stress is caused by not knowing what the hell is going on

You are probably not working hard enough. It’s no use fooling yourself about how tired you are, or how stressed you are. Neither fatigue nor stress are caused by hard work. Think back to a time when you last worked … Continue reading

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“If you’re not Content Marketing, you’re not Marketing” – Content Marketing Institute

“Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Basically, content marketing is the … Continue reading

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Social Media: Content is King

Social Media: Content is King.

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Social Media: Content is King

Social media has been a hot topic for a few years now leaving many businesses, large and small, feeling the need to have a presence on social media platforms. And there is a bewildering array of these. To feed this … Continue reading

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Tweeting

One of my Social Media clients is Henley Business School South Africa. It is the local operation of Henley Business School in the United Kingdom – which is part of Reading University in the UK. Since I started working on … Continue reading

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