Tag Archives: digital agencies

Are most small and medium sized businesses wasting their time on Twitter?

As active managers of our clients’ social media accounts, we have looked at over a thousand small and medium sized business (SMME) Twitter accounts. And we have noticed that although these accounts have been opened, it is clear that most … Continue reading

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“If you’re not Content Marketing, you’re not Marketing” – Content Marketing Institute

“Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Basically, content marketing is the … Continue reading

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Tweeting

One of my Social Media clients is Henley Business School South Africa. It is the local operation of Henley Business School in the United Kingdom – which is part of Reading University in the UK. Since I started working on … Continue reading

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