Tag Archives: LinkedIn

“If you’re not Content Marketing, you’re not Marketing” – Content Marketing Institute

“Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Basically, content marketing is the … Continue reading

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Social Media: Content is King

Social media has been a hot topic for a few years now leaving many businesses, large and small, feeling the need to have a presence on social media platforms. And there is a bewildering array of these. To feed this … Continue reading

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Tweeting

One of my Social Media clients is Henley Business School South Africa. It is the local operation of Henley Business School in the United Kingdom – which is part of Reading University in the UK. Since I started working on … Continue reading

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Feeling Lonely?

It’s lonely at the top. A cliché perhaps, but the truth nevertheless. Senior managers, be they in the corporate sector or business owners, all experience a degree of isolation and it is in response to this that a world-wide industry … Continue reading

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My thoughts on Social Media

I am fairly new to Twitter and no Social Media expert. But then who can legitimately claim to be a SM expert, although many do? These are my thoughts based on my experiences over the past 18 months. During this … Continue reading

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Invest in Yourself

Invest in yourself. Start by developing your resources. Getting ahead in your career requires personal investment on your part.  However, investing time and effort in upgrading skills and knowledge is not enough.  You need to invest in a good network. … Continue reading

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