Tag Archives: Marketing using Social Media

Are most small and medium sized businesses wasting their time on Twitter?

As active managers of our clients’ social media accounts, we have looked at over a thousand small and medium sized business (SMME) Twitter accounts. And we have noticed that although these accounts have been opened, it is clear that most … Continue reading

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“If you’re not Content Marketing, you’re not Marketing” – Content Marketing Institute

“Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Basically, content marketing is the … Continue reading

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Social Media: Content is King

Social media has been a hot topic for a few years now leaving many businesses, large and small, feeling the need to have a presence on social media platforms. And there is a bewildering array of these. To feed this … Continue reading

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My thoughts on Social Media

I am fairly new to Twitter and no Social Media expert. But then who can legitimately claim to be a SM expert, although many do? These are my thoughts based on my experiences over the past 18 months. During this … Continue reading

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Technology cannot replace people

Digital nervous breakdown “Dear Company who uses machines to call me and “talk” to me. I hate you, and will never support you, no matter what you offer.” A tweet by Christo de Beer today. You call your bank or … Continue reading

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Does the use of social media have an adverse effect on workplace productivity and the reputations of employers?

As the growth in Social Media platforms increases steadily many are questioning the impact that their use may have on productivity in the workplace. Another issue is the affect that ill considered communications by employees may have on the reputation … Continue reading

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