Tag Archives: marketing

“If you’re not Content Marketing, you’re not Marketing” – Content Marketing Institute

“Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Basically, content marketing is the … Continue reading

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My thoughts on Social Media

I am fairly new to Twitter and no Social Media expert. But then who can legitimately claim to be a SM expert, although many do? These are my thoughts based on my experiences over the past 18 months. During this … Continue reading

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Marketing is more than ‘Marketing’

Marketing: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. http://www.marketingpower.com/aboutama/pages/definitionofmarketing.aspx The above definition defines ‘marketing’. There is, however, more involved in … Continue reading

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Does the use of social media have an adverse effect on workplace productivity and the reputations of employers?

As the growth in Social Media platforms increases steadily many are questioning the impact that their use may have on productivity in the workplace. Another issue is the affect that ill considered communications by employees may have on the reputation … Continue reading

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You may be losing out on sales…

You may be losing out on sales to potential and existing customers because your salespeople are going in with the same canned presentations they’ve been using for years. Or, they’re using techno-babble which might be understood by people in your … Continue reading

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Nobody is interested in you or your product

To achieve sales businesses spend large amounts of money on direct communications – either sales letters or emails with the same purpose in mind. Most of the money spent is wasted because it is not targeted but when the right … Continue reading

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How not to get funding for your business start-up

Yesterday I watched a few episodes of Dragons Den. It brought back many memories of my earlier years as a lecturer and consultant at the small-business unit of the Wits Business School before I moved across the main business school. … Continue reading

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