Tag Archives: Social Media

How do you to choose a social media agency?

You shouldn’t. By Gillian Findlay That is, you shouldn’t select a stand-alone “digital” or “social” agency. That is simply a red herring. If you want to succeed in social media, you ought to look for an agency which can implement … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , | 1 Comment

Are most small and medium sized businesses wasting their time on Twitter?

As active managers of our clients’ social media accounts, we have looked at over a thousand small and medium sized business (SMME) Twitter accounts. And we have noticed that although these accounts have been opened, it is clear that most … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , | Leave a comment

“If you’re not Content Marketing, you’re not Marketing” – Content Marketing Institute

“Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Basically, content marketing is the … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , | Leave a comment

Social Media: Content is King

Social media has been a hot topic for a few years now leaving many businesses, large and small, feeling the need to have a presence on social media platforms. And there is a bewildering array of these. To feed this … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , | Leave a comment

Tweeting

One of my Social Media clients is Henley Business School South Africa. It is the local operation of Henley Business School in the United Kingdom – which is part of Reading University in the UK. Since I started working on … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , | Leave a comment

My thoughts on Social Media

I am fairly new to Twitter and no Social Media expert. But then who can legitimately claim to be a SM expert, although many do? These are my thoughts based on my experiences over the past 18 months. During this … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , | Leave a comment

Technology cannot replace people

Digital nervous breakdown “Dear Company who uses machines to call me and “talk” to me. I hate you, and will never support you, no matter what you offer.” A tweet by Christo de Beer today. You call your bank or … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , | Leave a comment