Tag Archives: Writing skills

“If you’re not Content Marketing, you’re not Marketing” – Content Marketing Institute

“Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Basically, content marketing is the … Continue reading

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You can’t manage time…

…it marches on inexorably. You can only manage your tasks within the time you have available. What you need to do is prioritise your tasks using the matrix below. Urgent Not Urgent Important Crises Deadlines Important meetings Planning Recreation Formulating … Continue reading

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The writing skills problem

Last night I tweeted about SMS, BBM, Twitter and email being responsible for the decline in writing standards. That was not entirely correct. I think the biggest cause has been television. It requires no mental effort to watch and it … Continue reading

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